Thursday, January 14, 2010

I’M LOVING IT

BUT DOES MCDONALD’S LOVE ME?


Slogans are meant to be remembered. They are meant to mean something to the individual/group to whom they are directed. McDonald’s has us all saying, “I’m loving it!”

McDonald’s is an international institute which is loved by all. It is a representation of fun and freedom throughout the world. We all love to enjoy the taste of food we have known from childhood.

BUT!! AMERICA IS GETTING FAT. McDonald’s could help by being a friend to it’s customers by giving us an awareness of our OVER-eating, which is why the population is getting heavier by the year. We usually have no idea what we are eating. I realize that the bottom of the McDonald’s boxes have the food nutrition/fats listed, but does anyone look under the box? I don’t think so.

It is time to print the numbers where we can see them and make us conscious of our food intake calories. McDonald’s could be in the forefront of this movement.

One simple way is to update each McDonald’s cash register by having each entry print the calories for each food item as you order it, and giving us a running total. This concept would be similar to when we go to the grocery store where as each item is entered, a running total appears on the cash register along with the individual prices. In the case of fast food ordering, as the items are entered by the cashier, the calories for that item with the corresponding price would brought up so you could see how many total calories you will actually be consuming. These figures would also appear on your written receipt in case you are a calorie counter. Maybe if we had this information at the time of ordering (before we pay the bill), we might think about “deleting” the fries, or changing our order to a “regular size” rather than a “super-size”. (See sample receipt attached).

In this way, the receipt would document McDonald’s concern regarding it’s customers health and well being so they can stay healthy and longer to “Love it” longer.

LET THEM SHOW THEIR LOVE.

I think other fast foods would follow, which would indicate that they all LOVE us too.












TERMINAL 1 CON B OHARA
CHICAGO, IL 60604

THANK YOU


MCDONALDS TEL#(773)686-1130
02 KS#04 FEB. 03, 09(TUE) 17:47
STORE# 17277 S#2

Order #402 TO GO

CALORIES PRICE
AC 540 $ 3.75
1 QRT POUNDER 410 $2.49
1 DBL CHEESE BRGR 440 $1.00
1 SMALL FRIES 209 $1.25
I LARGE FRIES 500 $2.19
SUB TOTAL $10.68

TAKE OUT TAX $1.25
TOTAL 2,099 CAL $11.95
CASH TENDERED $20.00

CHANGE $8.05

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